Gnaiger C 2022 Abstract Bioblast
Gnaiger Carolina (2022) A collection of stories on project reality: How does a project change organizational SME identity? Bioblast 2022: BEC Inaugural Conference. |
Link: Bioblast 2022: BEC Inaugural Conference
Gnaiger Carolina (2022)
Event: Bioblast 2022
The journal Bioenergetics Communications (BEC) was launched in the context of the work package 'Communication and Dissemination' of the H2020 NextGen-O2k project (European Unionβs Horizon 2020 research and innovation programme, small and medium-sized enterprises SME instrument phase 2).
With projects as attractive organizing tools, organizations increasingly work by projects and adopt project management methods for their work. As more and more project-based organizations exist across business areas, knowing more about the impact projects exert on organizations becomes important. How does a project change organizational identity throughout the project life cycle [1]? In the empirical context of the company Oroboros Instruments GmbH and the successfully completed project βNextGen-O2kβ, the thematically analyzed project stories of members of the organizational team reveal four group narratives on project reality: the project as (1) identity reinforcer, (2) analytical lens, (3) hero, and (4) authoritative figure. The interpretation of the narrative constructions confirms that organizational and individual identity change in an interplay. The contribution of this research is that a project can (1) underscore the continuity of an organizationβs identity, (2) give impetus to reflect about identity, (3) help to see difficulties as opportunities in overcoming crises, and (4) affect how organizations carry out their work. The type of project and the level of prioritization it receives within the organization is decisive in what happens to organizational and individual identity. For the organizational team of Oroboros Instruments, this project has taken over everything, in the sense of Bioblast - the Oroboros Ecosystem.
While the main body of this investigation focused on organizational identity of a company [1], an international scientific journal β such as BEC β requires similar emphasis on identification with its mission. Can Bioenergetics Communications take over?
- Gnaiger C (2022) A collection of stories on project reality: How does a project change organizational SME identity? Master thesis, University of Innsbruck.
β’ O2k-Network Lab: AT Innsbruck Oroboros
Affiliation
- Oroboros Instruments, Innsbruck, Austria
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